Executive-level responsibility for strategy, team, and results, without the full-time cost.
A marketing plan tied to your revenue targets, with budget assigned by expected return and revisited as results come in.
I build and manage the team, hires, agencies, contractors, on a two-week delivery cadence. Strategic direction stays with me.
A weekly scorecard covering blended return, pipeline, and the handful of numbers that actually drive decisions. Reviewed with leadership, adjusted openly.
Strategic oversight and allocation review for teams with existing leadership. A sounding board with an operator's perspective.
Hands-on ownership of the marketing function: strategy, team, agencies, and the weekly scorecard. Structure and pricing discussed on the strategy call.
A fractional CMO is a part-time executive who owns your marketing outcomes - strategy, team leadership, and revenue operations - without the cost of a full-time hire.
An agency executes channels. A fractional CMO sits on your side of the table: setting strategy, allocating budget across every channel, holding agencies accountable, and building internal capability that stays.
Growth-stage and established companies, typically eight and nine figures in revenue.
With a strategy call, then a First 30 Days audit of where revenue actually comes from.
We define it together before anything launches. Every company has its own target KPIs - qualified pipeline for one, CAC payback or LTV for another, revenue by segment for a third - so the first step is aligning on the numbers that matter to your business. Those targets go on a weekly KPI scorecard alongside the blended return of the whole marketing portfolio, so leadership always sees both the KPIs they care about and the overall return.
A fraction of a full-time CMO. Advisory engagements typically run $3,000-$4,500 per month and hands-on fractional CMO work $7,500-$20,000+ per month, depending on days per week and scope. For comparison, a full-time chief marketing officer typically costs $250,000+ per year in salary alone before bonus, equity, and benefits. Your scope is set on the strategy call.
If marketing needs executive ownership but can't yet justify a full-time executive's cost, fractional is the answer. You get the same accountability and seniority at the days-per-week your stage actually requires, and a clean path to hiring full-time later if scale demands it.
What the role owns, when a company is ready for one, what it costs, and how it compares to an agency, a consultant, or a full-time hire.
Read the guide →Diligence on a target's demand engine, instrumentation in the first hundred days, margin and growth through the hold, and a function a buyer can verify at exit.
For sponsors and portfolio companies →The most common question I get, and usually the wrong one. Whether you need senior marketing leadership at all, and what shape it should arrive in, are two separate questions.
Still weighing the decision? Read what you're actually buying when you hire a fractional CMO.
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