Executive-level responsibility for strategy, team, and results — without the full-time cost.
A marketing plan tied to your revenue targets, with budget assigned by expected return and revisited as results come in.
I build and manage the team — hires, agencies, contractors — on a two-week delivery cadence. Strategic direction stays with me.
A weekly scorecard covering blended return, pipeline, and the handful of numbers that actually drive decisions. Reviewed with leadership, adjusted openly.
Strategic oversight and allocation review for teams with existing leadership. A sounding board with an operator's perspective.
Hands-on ownership of the marketing function: strategy, team, agencies, and the weekly scorecard. Structure and pricing discussed on the strategy call.
A fractional CMO is a part-time executive who owns your marketing outcomes - strategy, team leadership, and revenue operations - without the cost of a full-time hire.
An agency executes channels. A fractional CMO sits on your side of the table: setting strategy, allocating budget across every channel, holding agencies accountable, and building internal capability that stays.
Growth-stage and established companies, typically eight and nine figures in revenue.
With a strategy call, then a First 30 Days audit of where revenue actually comes from.
We define it together before anything launches. Every company has its own target KPIs - qualified pipeline for one, CAC payback or LTV for another, revenue by segment for a third - so the first step is aligning on the numbers that matter to your business. Those targets go on a weekly KPI scorecard alongside the blended return of the whole marketing portfolio, so leadership always sees both the KPIs they care about and the overall return.
A fraction of a full-time CMO. Advisory engagements typically run $3,000-$4,500 per month and hands-on fractional CMO work $7,500-$20,000+ per month, depending on days per week and scope. For comparison, a full-time chief marketing officer typically costs $250,000+ per year in salary alone before bonus, equity, and benefits. Your scope is set on the strategy call.
If marketing needs executive ownership but can't yet justify a full-time executive's cost, fractional is the answer. You get the same accountability and seniority at the days-per-week your stage actually requires, and a clean path to hiring full-time later if scale demands it.
Still weighing the decision? Read what you're actually buying when you hire a fractional CMO.
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