Executive ownership of your marketing — strategy, team, and honest measurement — without the cost of a full-time hire. Based in Toronto, working with established companies across the GTA.
Most Toronto companies I work with arrive at the same point. Revenue is real, the marketing budget is now a meaningful line on the P&L, and nobody in the building can say with confidence which parts of it are working. Spend is scattered across agencies and channels, attribution depends on who you ask, and the monthly report describes activity rather than return.
That isn't a talent problem. It's a seniority gap — the function needs someone accountable for allocation and outcomes, and the business isn't ready to carry a full-time executive at $250,000+ to get it. That gap is what a fractional CMO exists to close.
A marketing plan tied to your revenue targets, with budget assigned by expected return and revisited as evidence comes in.
I build and manage the team — hires, agencies, contractors — on a two-week delivery cadence, with strategic direction staying with me.
A weekly scorecard covering your target KPIs alongside blended return, reviewed with leadership and adjusted openly.
Ranges below reflect what the Toronto market generally pays for fractional marketing leadership. Your scope is defined on the strategy call — I'd rather size the engagement to the problem than sell a package.
Strategic oversight for companies that already have marketing staff but need senior judgment above them. Allocation review, plan pressure-testing, and a standing session with leadership.
Best when: you have people executing, but nobody deciding.
Hands-on ownership of the whole function: strategy, budget, team and agency management, the weekly scorecard, and accountability for the outcome. Scoped by days per week.
Best when: marketing needs an owner, not another contractor.
For context: a full-time CMO in Toronto typically costs $250,000+ in base salary before bonus, equity, benefits, and the months of search it takes to hire one.
I'm based in Toronto and work with companies across the GTA — Mississauga, Vaughan, Markham, Oakville, Richmond Hill. In-person time goes where it earns its keep: the First 30 Days audit, leadership sessions, quarterly planning, the meetings where reading the room changes the decision.
The weekly operating rhythm runs remotely. That's deliberate — it keeps the engagement efficient and means you're paying for judgment and outcomes rather than commute time.
Established Toronto-area companies past roughly $10M in revenue that need marketing run properly — with an owner, a plan, and honest measurement. My work spans home improvement, technology services, travel, consumer wellness, media, and healthcare staffing, including brands operating at $100M+ revenue scale.
Not a fit for pre-product-market-fit startups, or teams looking for execution without strategy. More on what you're actually buying when you hire a fractional CMO.
Market rates in the GTA generally run about $3,000–$4,500 per month for advisory engagements and $7,500–$20,000+ per month for hands-on fractional CMO work, depending on days per week and scope. For comparison, a full-time CMO in Toronto typically costs $250,000+ in base salary before bonus, equity, and benefits. My engagements are scoped on the strategy call — the structure follows what the business actually needs, not a package.
Yes. I'm based in Toronto and meet in person across the GTA when it's useful — leadership offsites, the First 30 Days audit, quarterly planning. Weekly operating rhythm usually runs remotely, which keeps the engagement efficient for both of us.
Established businesses past roughly $10M in revenue, typically eight and nine figures. The common thread isn't industry — it's that marketing has grown big enough to need an owner and honest measurement.
An agency executes channels and is paid to keep executing them. A fractional CMO sits on your side of the table: setting strategy, allocating budget across every channel, holding agencies accountable, and building capability that stays with your company.
A strategy call first, then a First 30 Days audit — where revenue actually comes from, where budget is leaking, and which assets are underused. Recommendations come after evidence, not before.
I work with a select number of companies at a time. You'll get a direct answer about whether I can help — and if I'm not the right fit, I'll say so. Working outside the GTA? Fractional CMO services across Canada.
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