How I work

The operating system.

01 — First 30 days

Evidence before changes.

Three audits before anything moves: where revenue actually comes from, where budget is being wasted, and which existing assets are underused. Recommendations come after evidence.

02 — The RISE Cycle

One framework, the whole funnel.

Reach — content, social proof, and amplification that put the message in front of the right audience.

Interact — testing, cross-department alignment, and conversion rate optimization that turn attention into pipeline.

Support — onboarding, cross-selling, and upselling that grow the value of every customer.

Empower — loyalty, affiliates, and strategic partnerships that make growth compound.

The RISE Cycle framework: Reach, Interact, Support, Empower
03 — The scorecard

The numbers that matter, weekly.

Blended return, pipeline, and the handful of measures that actually drive decisions — reviewed with leadership every week, adjusted openly when the evidence says so.

04 — Planning cadence

90-day plans, two-week sprints.

Plans are tied to a two-year vision and executed in two-week sprints. Outcomes are defined in three tiers up front — favorable, acceptable, unfavorable — so every decision has context.

See it applied to your P&L.

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