Fractional Chief Marketing Officer for established, high-revenue brands — serving businesses globally.
I've built and led marketing for some of the most competitive names in their categories — brands like Canadian Choice Windows and Doors, global industry leaders like CISIN and Unique Tours & Rentals, and high-growth consumer brands like Coldture Wellness — established, high-revenue businesses where marketing carries real stakes.
The pattern across every engagement is the same: companies don't plateau because of budget, tools, or channel choice. They plateau because the budget stops being allocated deliberately and results stop being measured honestly. That's the discipline I bring — I run marketing budgets on the same principles I apply to my own investments: every channel has a cost, a risk, and a level of conviction it has earned.
My job isn't just to build the strategy, it's to create the conditions where your team executes with conviction.
Today I split my time between fractional CMO engagements and building brands of my own, including PAR5 Beverages — because the fastest way to keep an operator honest is to have skin in the game.
Marketing leadership for one of Canada's leading home-improvement brands.
Visit website →Demand generation and brand for a category-leading operator.
Visit website →CRM, digital strategy, and revenue operations for a high-growth consumer brand.
Visit website →Strategy and growth for an established digital media company.
Visit website →Brand, demand, and marketing systems for a healthcare staffing firm.
Visit website →
Alongside client work I'm building PAR5 Beverages, and I speak on stages and podcasts across North America about marketing leadership and my unique approach to growth.
Speaker profile & booking →Annual revenue scale of brands I've worked with.
From 23 Google reviews.
And features in Yahoo Finance, Business Insider, and International Business Times.